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Retraced Experts

People You Can Trust When Supply Chain Due Diligence Gets Serious 

Behind our powerful collaborative platform, you will discover a team of people who know your challenges from experience. You can rely on them when it matters.

Meet People Who Influence How Retraced Works 

Trust needs to be earned, and we want to show you why you can trust the team behind Retraced. Below you will meet experts with backgroundsinfashion and sustainability, seasoned techleadersand experienced supplier experts.

Fashion & Textile Experts Who Know the Industry from Within 

Having worked at brands and retailers, these experts know the realities behind the scenes. Understanding your options and constraints first-hand, they know how to success fully support your transparency and sustainability goals.

Sustainability & ESG Experts Help You Navigate Laws and Standards 

These team members don’t just know the standards and regulations fashion and textile companies need to follow; they understand their impact on your business and how to prioritize the next steps. With their backgrounds in ESG roles, they support informed decisions in a changing landscape.

Experts from Retraced
Experts from Retraced

Navigating Policy When Certainty Is Not Guaranteed

“Regulatory requirements can change, slow down, or be interpreted differently over time. What remains constant is the need for brands to understand their risks and act responsibly. My role is to help translate policy developments into clear focus areas, so brands can move forward confidently, even when expectations are shifting.” 

Daniele SeiffertESG Legislation & Policy Expert
Read Daniele's article on the latest ESG laws changes →
Experts from Retraced
Experts from Retraced

Making Sustainability Work Across the Supply Chain

“Standards and policies are important, but they don’t create change on their own. Progress happens when brands, suppliers, and partners are willing to work together and trust each other. My focus is on building those relationships, because without them, sustainability efforts rarely translate into lasting impact. The future of fashion is rooted in shared responsibility.” 

Nicholas BrownPartnership & Engagement Lead North America 
Read more on Nicholas' views on sustainable fashion

Experts Who Know Supplier Operations from the Inside

Having worked inside supplier organizations, these team members understand how processes run on the ground and where expectations often exceed capacity. That perspective shapes how Retraced approaches supplier engagement, data collection, and collaboration across the supply chain.

Traceability software ebook - retraced
Traceability software ebook - retraced

Bridging Brand and Supplier Perspectives 

“Having worked across the fashion value chain, from a sourcing agency to a brand buyer and later a supply chain manager, I understand the day-to-day challenges on both the brand and supplier side. That perspective shapes how I approach traceability and compliance work. I focus on what can realistically be done, how evidence is actually collected, and how expectations match day-to-day operations on the ground.” 

Shawn WangCustomer Success Team Lead APAC 
Traceability software ebook - retraced
Traceability software ebook - retraced

From Factory Experience to Digital Compliance 

“Before joining Retraced, I worked at factories, trading companies, and buying offices as a merchandiser. That experience helps me understand supply chain issues from the inside and support users when challenges come up. At Retraced, my perspective has broadened: I now help users manage vendor compliance data, risk analysis, and ESG-related information, and support a more digital, connected way of working.” 

Yuan XuImplementation Specialist 

The People Engineering a Platform Built for Collaboration 

Our product managers and engineers not only bring knowledge of the latest developments in technology to the table – they also have a deep understanding of fashion and textile supply chains. Their backgrounds allow them to meaningfully apply new technology to make collaboration across the supply chain easier for sustainability and compliance managers, suppliers and vendors alike. 

Retraced Experts
Retraced Experts

Product Thinking Shaped by Brand Experience 

“I’ve spent most of my career in the fashion industry, working in international marketing, sales, trade marketing, and key account roles at brands like Desigual, Amer Sports, and Nikita/Bonfire. That gave me a deep understanding of how fashion companies really operate; how they work with suppliers, how products move through the value chain, and where transparency challenges show up. Later, running my own sustainable fashion brand helped me experience supply-chain responsibility firsthand. All of this gives me a practical, industry-grounded perspective on the due diligence challenges our customers face. I love understanding real user problems and turning them into intuitive, meaningful product experiences.” 

Susanne KinastProduct Manager 
Retraced Experts
Retraced Experts

Building Foundations for What’s Next 

“Almost everything supply chains need already exists somewhere, in documents, invoices, audits, or reports. Our job is to structure that information, reduce manual work, and give people back time. AI is a key part of that foundation, embedded into how the platform works to guide people through the processes they need to follow, without asking them to manage endless data.” 

David O’DonellDirector of Product Engineering 

Built by a Team as Global as the Supply Chains We Work With

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Want to work on the challenges shaping global fashion supply chains? 

Two people sitting together, one holding papers and using a laptop, in a room with wooden paneling.

Talk to People Who Understand Your Supply Chain 

Our experts help you navigate compliance, transparency and supplier collaboration. 

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