Retraced Advances Transparency and Sustainability in Fashion with Oracle Autonomous AI Database

Oracle AI World, LAS VEGAS –October 14, 2025 – Retraced, a global platform for supplier lifecycle management in the fashion and textile industry, is using Oracle Autonomous AI Database to help it advance transparency and sustainability in fashion. With Oracle Autonomous AI Database, Retraced has been able to simplify operations and reduce costs for its customers while quickly adding AI capabilities to its platform that have helped expand its functionality, boost its performance, and enhance the user experience. 

Launched in 2019, Retraced helps fashion brands and suppliers simplify supply chain operations and quickly respond to regulatory and market changes by automating supply chain workflows and unifying sourcing, compliance, and collaboration across complex, multitier supply chains. To help its customers manage end-to-end supplier and product intelligence, Retraced expanded its platform, which was initially built to support sustainability reporting, into a complete supplier lifecycle management solution. In order to further scale its platform and help its customers achieve greater operational efficiency while uncovering deeper supply chain insights, Retraced selected Oracle Autonomous AI Database to deliver AI-powered search and analytics.

“Oracle Autonomous AI Database has enabled us to quickly enhance the Retraced platform with AI-driven search and analytics,” said Peter Merkert, CTO and co-founder, Retraced. “Data is the golden nugget in our business. Oracle brings AI capabilities right to where that data is, letting us store and access multiple types of customer data, including vast amounts of unstructured information, which is very common in supply chain systems of record, in a single converged database. Oracle has helped us simplify operations and reduce costs for our customers by enabling our team to manage fewer databases and move data less.”

With Oracle Autonomous AI Database, Retraced has introduced advanced AI-powered capabilities to its platform that help its customers make better, faster decisions. By representing all platform data as vectors, Oracle Autonomous AI Database enables Retraced customers to run semantic searches across their supply chain records with greater efficiency and accuracy. In addition, Retraced customers can now process and analyze unstructured data such as PDFs, images, and geospatial records, which are critical for tracking supplier information and product movement in global supply chains. To help Retraced customers further accelerate the discovery of trends and insights, Select AI allows them to query their data in natural language. The new AI-powered capabilities are built directly into Retraced’s existing database environment, which helps the Retraced team move data less while maintaining enterprise-grade reliability through Oracle Autonomous Database’s autoscaling, self-patching, and automatic tuning features.

“With Oracle Autonomous AI Database, Retraced has been able to quickly enhance its supply chain platform with the latest AI capabilities,” said Andreas Kiessling, vice president Technology Software Sales, Oracle Germany. “As a result, Retraced can increase the value delivered to its customers faster than ever before by enabling them to tap into the power of AI to unlock deeper insights and new levels of productivity.”

Additional Resources
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•    Learn more about Oracle Autonomous AI Database

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