Löffler’s sustainability mindset took shape long before it became a mainstream topic. The company had already mapped much of its value chain, maintained long-standing supplier relationships, and held certifications like OEKO-TEX® STeP. But their knowledge remained largely internal, locked away in ERP systems and spreadsheets. 

Markus Reisegger, Head of Sustainability, had been with the company since 2013, first in procurement and later shaping the company's sustainability strategy. When Löffler published its first sustainability report in 2020, the next logical step became clear: make supply chain transparency visible to retailers and end customers as well. “We’ve always known where our products come from. The question became: how can we show that clearly to the outside world? We chose Retraced for this goal.” 

Löffler evaluated several tools, including TrustTrace and F-Trace. The Retraced platform stood out, and so did the team behind it.

That adaptability was key. Löffler’s vertically integrated supply chain required a solution that could reflect the unique way they work.

Rolling out Retraced across Löffler’s supplier network came with its challenges. But it wasn’t a tech issue. Suppliers wanted support and to be sure that the new platform was trustworthy.

That personal approach helped Löffler bring over 50 suppliers onto the platform, from yarn suppliers and dye houses to trim providers and sewing partners.

Löffler now uses Retraced as the central layer for visualizing its supply chain. For compliance and as a way to strengthen customer trust. “We still manage a lot in our ERP, but Retraced gives us a way to visualize our supply chain. It’s the first time we can show the full picture.” 

Every product in Löffler’s main collection, apart from gloves and socks, now features a QR code that links to its supply chain data — the foundation for a Digital Product Passport (DPP) has been laid. For the Summer 2026 collection, that transparency will cover 100% of own-brand items. 

Retraced now plays a central role in how Löffler communicates the value behind its products. “Our motivation wasn’t external pressure. We’ve been working this way for decades. But Retraced helped us make it visible.” 

And as more brands and suppliers join the network, the benefits grow: “More suppliers are already on the platform now. That makes everything easier, for them and for us. The more brands and suppliers use Retraced, the stronger the network becomes.”