How Liberty London is Using Retraced to Drive Strategic Supply Chain Transparency

With Liberty London’s own-brand collections rapidly expanding, the CSR team was under pressure to scale its processes for supplier mapping, onboarding, and due diligence. Managing everything in spreadsheets was no longer viable. There was a clear need for a smarter, more connected system that could support both day-to-day operations and long-term transparency goals. 

“We were tracking everything in massive spreadsheets,” said Stacey Pham Allcott, Head of CSR at Liberty. “It wasn’t scalable. The data wasn’t secure, and it was hard to keep everyone aligned. At the time, it was just me managing it all, but that system quickly became unsustainable.” 

The drive for more transparency and responsibility in sourcing began in response to modern slavery legislation in the UK. Over five years, Liberty built a CSR function from scratch, but with no central infrastructure, staying on top of authorizations, audits, and remediation became a daily struggle. 

Liberty’s journey with Retraced began unexpectedly – on the supplier side. That initial exposure made a lasting impression. When the time came to choose a vendor platform for Liberty’s own supply chain, Retraced stood out.

Since onboarding began in early 2025, Liberty has used Retraced to centralize vendor data, manage complex supplier relationships, and begin mapping beyond Tier 1.

“We’ve uploaded all 128 of our Tier 1 suppliers. That alone was a massive lift,” Stacey said. “We front-loaded the work, entering data ourselves to make it easier for our suppliers. It took weeks, but it made the transition smoother for everyone.” 

Retraced also became a strategic tool for building future-ready processes. “We’re already shaping our strategy around what the platform enables, like capturing Tier 2 and trade union data,” she added. “That’s helping us prepare for digital product passports and potential EU regulations, even if we’re not affected yet.”

The team is now working on standard operating procedures to embed Retraced deeper into everyday workflows and scale the CSR function sustainably. 

Rather than adding pressure, Liberty used the platform rollout to improve how it works with suppliers.

The approach is already yielding soft benefits. “The fact that we haven’t had pushback from suppliers says a lot. On the wholesale side, customers have been pleased that we’re already on Retraced. We know how to respond quickly because we know the system.”

An unexpected benefit has been access to the wider Retraced user community. “I joined one of the webinars and also met with other brands at an in-person session in London. That knowledge-sharing is something I really value. It’s great to hear how others are using the platform and to troubleshoot together.”

Next up for Liberty is rolling out Tier 2 mapping and integrating data points like grievance mechanisms and trade union representation.Even though Liberty isn't currently bound by many EU regulations, they’re not standing still. “We know the regulatory landscape is changing fast. Retraced gives us the infrastructure to act when we need to.”

Photo credit: ©Liberty London