Meet our team

The retraced team is committed to building a community of trustworthy brands, skilled suppliers and people who want to promote change in modern manufacturing practices.

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Connecting People to Products, and Products to People

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Let Us Share Our Story

In early 2018, Philipp and Lukas, friends from high-school and co-founders of the ethical footwear brand CANO, wanted to find a way to connect their customers with the amazing artisan partners in Mexico who made their huaraches. The techniques and sustainable materials used by the amazing craftswomen and men make every shoe unique and they knew that there was a powerful story worth sharing.

After an unsuccessful search for a fitting and reliable tool, they decided to create their own solution. They joined forces with Peter, their high-school buddy, who also happened to be a blockchain specialist and full-stack programmer. Together, they realized that getting more insights from supply chains was something that other brands, consumers, and industries are interested in. Moreover, the positive impact of increased transparency for a more sustainable world became clear. After a few creative brainstorms, and catch-up sessions over coffee (and good German beers) - retraced was born.

Since October 2018, the progress on our technical solution has been fast. Our POC launched in March 2019 followed by a live pilot in June. In October, we welcomed our first partner brands and since then, we have hired lots of talented new team members, opened up offices in Cyprus and México, and even won a German Sustainability Award for Digitalization.

They say the joy is in the journey, and at retraced we love the important cause we are fighting for, and we can’t wait to see what a transparency-friendly future holds.

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Accelerate and humanize the global fashion industry towards honest responsibility for our planet.


Create the global ecosystem driving sustainable change in the fashion industry by enabling transparent cross-company collaboration.

Our Team

Headquarters in Düsseldorf, Germany - Based all around the world
Philipp Mayer
Co-founder | CPO
Lukas Pünder
Co-founder | CEO
Peter Merkert
Co-founder | CTO & Blockchain Expert
Anaid Abud
UI UX Designer
Nefeli Lygourioti
Full-Stack Developer
Bea Pascual
Full-Stack Developer
Roman Houlbreque
Chief Customer Officer
Anna Trips
Product Development Manager Sustainability
Alejandra Monroy
Design Manager
Torben Battenstein
Sales (DACH)
Eirine Schneider
Customer Excellence Manager
Lena Neumann
Marketing Manager
Edoardo Davini
Senior Back-end Engineer
David O'Donnell
Full-Stack Developer
Adolphus Yaw Okrah
Frontend Developer
Axel Kolonko
Sales Executive
Mengqi Qian
VP APAC Revenue
Mauro Cavallo
Sales Executive
Bright Nanevie
Software Engineer
Evgenios Kravchenko
TechOps Lead
Neda Javaheri
Full-Stack Developer
Matheus Lino
Full-Stack Developer
Guido Mayer
Assistant to the management
Ahmed Abdallah
Backend Developer
Caspar Flockenhaus
Senior Product Manager
Vu Dao
Full-Stack Developer
Vanessa Besler de Castro
Head of Sales & Business Development
Julius Asante
Full-Stack Developer
Kaan Engin
Software Engineer
Mehrad Malayeri
Software Engineer
Nixon Wandera
Software Engineer
AbdelMonaam Aouini
Full-Stack Developer
My-Quyen Bui
Customer Excellence Manager
Sharvari Shankar
Supplier Success Manager

Join Our Team

Are you: Passionate about building inspired communities? Excited by new technologies? Eager to help the world become a more ethical and sustainable place? Also crazy about transparency? Come join our growing global team!