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dpp guide - retraced

Prepare Your Fashion Brand for the EU DPP

Digital Product Passport Solution

Everything your fashion brand needs to prepare for the EU Digital Product Passport: key data requirements, compliance strategies, and expert insights tailored to the textile industry.

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Try a DPP in Your Hand

Scan to open an interactive DPP you can tap through.
Just like a live one.
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For Fashion and Textile Brands

From Supply Chain Data to Customer Ready DPPs

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Collect & Prepare Your Data

Retraced helps your fashion brand collect, organize, and analyze critical supply chain information. From sustainability metrics to compliance data, everything starts with reliable, structured inputs.

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Collaborate With Suppliers

Our platform enables real-time communication with suppliers, ensuring transparency, stronger partnerships, and a shared foundation for responsible practices across your entire supply chain.

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Deliver Your DPP Seamlessly

Turn complex data into action. Retraced transforms your supply chain insights into ready-to-use Digital Product Passports, compliant, transparent, and customer-facing.

Your DPP Playbook

How to Prepare Your Fashion Brand for the DPP

Understand what data to collect, how to structure it, and how to meet EU DPP requirements efficiently across your supply chain:

  • DPP Essentials – Understand what the Digital Product Passport is and why it matters.
  • Regulatory Timeline – Key dates and requirements on the road to full implementation
  • Compliance Checklist – Steps brands must take to prepare for DPP implementation.
  • How to Get Started – Practical guidance on data collection and integration.

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What's Ahead

Key Milestones on the DPP Journey

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2025

Delegated Act Adoption (expected)

The EU is set to publish the delegated act for textiles, defining the first Digital Product Passport data requirements.

dpp guide - retraced

2026

Technical Standards Framework

Rules for service providers, interoperability, and product identifiers move forward, creating the foundation for scalable DPP use.

Woman scanning a garment label with her phone to access product data via the Digital Product Passport (DPP)

2027

First Compliance Window

Following the transition, initial obligations for textiles start to apply. Brands must be ready with core datasets and traceability.

Smartphone scanning a clothing tag

2028-2030

Expansion & Deeper Data

Gradual extension to more textile categories and stricter data requirements, moving beyond compliance to lifecycle integration

Case Study

This is How Retraced Supports Löffler

Löffler’s Mountainsports Summer Collection 2024 is fully traceable:

  • Customers get full transparency by scanning a QR code on each product for real-time supply chain details.
  • The QR code also leads to an interactive map displaying the production journey and each manufacturing step.
  • Customers can also access sustainability certifications and standards for each product.

Apart from that two-thirds of the collection is made from renewable or recycled materials. Löffler produces in Austria and Europe, maintaining close supplier relationships based on their code of conduct.

Insights in 20 Minutes

Getting Started with the Digital Product Passport

In this 20-minute webinar, Philipp Mayer (CPO & Co-Founder of Retraced) and Vanessa Meermann (Customer Success Manager at Retraced) come together to discuss the Digital Product Passport and its impact on the fashion industry. They walk through the key topics every brand needs to understand today.

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Dpp retraced solution

Ready to Start Your DPP Journey?

Display verified ESG data through a QR code or online integration. Start now and our experts will help you set up your first Digital Product Passport.

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Frequently Asked Questions