Article: Db Partners with Retraced to Strengthen Supplier Collaboration, Risk Management and Prepare for the DPP
Db Partners with Retraced to Strengthen Supplier Collaboration, Risk Management and Prepare for the DPP
Oslo, NO – November 11, 2025 – Award-winning Scandinavian travel brand Db has partnered with Retraced, the leading platform for supply chain transparency and vendor management in the fashion industry. This collaboration supports Db’s vision of deeper engagement with its supplier network and prepares the brand for upcoming compliance requirements, including the Digital Product Passport (DPP).
Launching with close to 100 direct and the same amount of Tier 2 partners, Db will use the Retraced platform to establish a centralized system for supplier onboarding, compliance management, and multi-tier traceability. By tracking verified risk indicators, the Db team aims to build a real-time understanding of its supply chain while profiting from creative synergies across tiers.
“Our goal is to foster an even better collaboration with our suppliers while laying the foundation for scalable, responsible growth,” said Eva Ehrlicher, CSR & Material Manager at Db “Retraced gives us the transparency and data structure we need to comply and to act. We’re starting with risk and compliance, but our long-term aim is to integrate these insights into product development and sourcing strategies across the board.”
The partnership will support teams across Sourcing, Product Development, and Compliance. In year one, Db and Retraced will focus on:
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Onboarding & coverage: onboard 100% of Tier-1 and ≥70% of Tier-2 suppliers to Retraced with verified contacts and facility profiles.
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Risk & compliance: complete baseline due-diligence assessments and close priority corrective actions.
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Traceability: map materials and processes to Tier-2 for top product lines, targeting ≥80% BOM coverage.
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DPP readiness: pilot Digital Product Passports on "the Hugger" product range, aligning data models to ESPR requirements.
“Db is taking a strategic approach to transparency: it will definitely help them meet compliance requirements, but it will also enable better decisions across their value chain,” says Lukas Puender, CEO of Retraced. “This partnership reflects our shared focus on strong supplier relationships, structured data management, and using traceability as a lever for lasting improvements.”
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