Meet the team - Anaid

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My purpose at retraced

I’m a UI/UX Designer at retraced. I work in the product development department where one of our main goals is to understand the business logic around all real-life processes around transparency and traceability for sustainability in the fashion industry and finding ways to bring that into an easy-to-use and user-centric platform. Which involves everything from the generation of concepts and user flows, to testing and improving our product’s usability and designing interfaces.

At the moment I am part of our traceability team, but since the beginning of my time at retraced I’ve been involved in developing our corporate identity, and building our platform’s look and feel and user experience.

I would say that I’m part of retraced because I’m helping a great team achieve a greater goal, providing a tool that helps change the fashion industry move towards a more ethical, transparent, and sustainable future.


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Me in three words

Detailed, caring, and solution-oriented.



What I like about the retraced family

My favorite thing about working at retraced are the people; their values and sense of teamwork. It all makes work enjoyable.



My passion besides work

Home chores (: like cooking, baking, decorating, and organizing my house, and believe it or not I love cleaning 👀 😜






My favorite song

I don’t have a favorite song, but I listen mainly to 80s, 90s, and 2000s music.



I was born in

Guadalajara, Jalisco. Mexico




Lena Neumann